Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Urheber | : |
| ISBN | : 8845634405602 |
| : Book |
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Strategic Brand Management Building Measuring and ~ Strategic Brand Management Building Measuring and Managing Brand Equity RENTAL EDITION 5th Edition 9780134892498 Kevin Lane Keller Strategic Brand Management Building Measuring and Managing Brand Equity 4th Edition Kevin Lane Keller 40 out of 5 stars 32 Hardcover 24499
Keller Strategic Brand Management 4th Edition Pearson ~ In Strategic Brand Management Building Measuring and Managing Brand Equity 4th Edition Keller looks at branding from the perspective of the consumer and provides a framework that helps students and managers identify define and measure brand equity Using insight from both academics and industry practitioners the text draws on illustrative examples and case studies of brands marketed in the US and all over the world
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By Kevin Keller Strategic Brand Management 4th Fourth ~ Strategic Brand Management Building Measuring and Managing Brand Equity 4th Edition Kevin Lane Keller 40 out of 5 stars 32 Hardcover 24499 Strategic Brand Management A European Perspective Kevin Lane Keller 45 out of 5 stars 7 Paperback
9780132664257 Strategic Brand Management Building ~ In Strategic Brand Management Building Measuring and Managing Brand Equity 4th Edition Keller looks at branding from the perspective of the consumer and provides a framework that helps students and managers identify define and measure brand equity Using insight from both academics and industry practitioners the text draws on illustrative examples and case studies of brands marketed in the US and all over the world
Strategic Brand Management 4th Edition ~ In Strategic Brand Management Building Measuring and Managing Brand Equity 4th Edition Keller looks at branding from the perspective of the consumer and provides a framework that helps students and managers identify define and measure brand equity Using insight from both academics and industry practitioners the text draws on
Strategic Brand Management Building Measuring and ~ Strategic Brand Management Building Measuring and Managing Brand Equity looks at branding from the perspective of the consumer and provides a framework that identifies defines and measures brand equity Using insight from both academics and industry practitioners the text draws on
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Strategic Brand Management Building Measuring and ~ Incorporating the latest thinking and developments from both academia and industry this exploration of brands brand equity and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better daytoday and longterm brand decisions and thus improving the longterm profitability of specific brand strategies
